With the right team and a smart strategy, inbound marketing can help colleges and universities achieve myriad different objectives—from increasing donor dollars to boosting alumni engagement. And the same goes for achieving your enrollment goals. Want more qualified prospects inquiring about your school? More inquiries turning to applicants, and ultimately, matriculated students? Here's why inbound marketing can do just that.
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Want to know how your institution's recruitment emails stack up against others in your field? According to Silverpop's latest email marketing metrics benchmark study, the mean unique open rate in the education space clocks in at around 25 percent. If you're not satisfied with the number of opens you're seeing in comparison to that average—or if you just want to do better—there are a lot of tried-and-true tactics you can implement to improve those results. Here are a few.