Institutional Rebranding

When Touro asked CCA to assist in launching a new era with fresh branding, we were thrilled. Having collaborated with various schools within Touro’s global ecosystem for several years, it was both a natural progression and an honor to help the distinguished institution unite its 35 schools under one umbrella: Touro University. And just as they were celebrating 50 years of academic excellence to boot.

After several discovery meetings with Touro’s communities across the U.S. and a comprehensive competitor review, we got to work. Our scope involved refining their brand platform, updating their visual identity, and developing a new creative concept.