Enrollment Campaign: EdD

NYU Steinhardt’s EdD in Leadership and Innovation gathers leaders from across sectors to create a culture of cumulative learning. It’s prestigious and fascinating, to say the least. Our job: Increase awareness and support enrollment. Our strategy: Plan and place media in key markets, and produce compelling creative that would move the needle.

In additional to running paid search, programmatic display, and paid social (which included LinkedIn conversation ads that did incredibly well!), we also successfully connected with leaders through strategic partnerships with Chief Learning Officer and Chronicle of Philanthropy.