17 New Education Advertising Awards in 2017 (And Another Best of Show!)

March 01, 2017

We are proud to announce that we had 17 wins in the 32nd Annual Educational Advertising Awards (formerly the HEMR Awards). Over 2,250 entries were received from more than one-thousand colleges, universities, and secondary schools from all fifty states and several foreign countries.

We picked up awards for a range of work, including a “Best of Show” award for the Niagara University Viewbook! With that win, we’ve now won an Educational Advertising Awards “Best of Show” every year for the last decade.

We’re thrilled to have won for this piece in particular; at a time when so much of what we do is moving online and being reduced to micro-interactions, this piece takes advantage of the physicality of a printed piece. Setting Niagara apart from a largely homogenous field of competitors, the large viewbook has waterfall pages that interact with the neighboring spreads to share a deeper story—taking time to fully explore and making Niagara memorable. Check it out:

We also won awards for a range of other pieces. Here’s the full list:

Adler University

GOLD – “No Matter” Adler Radio Spot

MERIT – Marketing Campaign

Dean College

GOLD – Dean College 2016-17 Viewbook

LIM College

MERIT – Financial Aid Award Piece

Lycoming College: Campaign for a Greater Lycoming

GOLD – Campaign Suite
(Mark, Campaign Wrapper / Case Statement, Video, Microsite)

SILVER – Campaign Mark

BRONZE – Campaign Wrapper / Case Statement

University of Maryland Eastern Shore

GOLD – Student Handbook

Philadelphia University

BRONZE – Institutional Homepage

Siena College

SILVER – Nursing Program Announcement Brochure

St. Mary’s College of Maryland

SILVER – Enrollment TV Spot

Spelman College

MERIT – Outcomes Brochure

Ursinus College: Keep the Promise Campaign

GOLD – Campaign Mark

SILVER – Keep the Promise Campaign Microsite

MERIT – Campaign Wrapper / Case Statement

Wesley College

GOLD – “Wolverine” Video Spot

This year we were able to work on a couple advancement campaigns, and we’re happy that we won several awards for both Lycoming College’s “Campaign for a Greater Lycoming,” and Ursinus College’s “Keep the Promise Campaign.” CCA has always created very successful enrollment marketing materials, but our team appreciates the opportunity to conceptualize, write, and design campaign that will be reach out to alumni—some of which we helped recruit!