Karen joined CCA in 2012 with more than 20 years of advertising, media planning, and buying experience. She works closely with CCA clients to develop comprehensive media campaigns in an effort to help them achieve their goals and objectives. Most recently, she helped build successful media plans and implemented strong, negotiated media buys for Siena College, Cabrini University, Alfred University, the New York School of Interior Design, and Thomas Jefferson University.
Prior to joining CCA, Karen worked at Initiative (an IPG company) and Eric Mower + Associates, where she developed strategic media plans and negotiated and implemented media buys for AT&T, Applebee’s, First Niagara Bank, the I Love New York tourism campaign, Sprint, and regional Honda dealers, to name a few.
Karen holds a BA in broadcasting/mass communications from the State University of New York at Oswego. In addition to raising two incredible kids with her husband, Brian, she’s CCA’s fitness inspiration, having run 32 marathons and counting.