24/7 Enrollment: Why Engage AI is Higher Ed’s Ultimate Chatbot
There’s no shortage of chatbots designed to help colleges and universities engage prospective students. (Trust us, we’ve worked with plenty!) But now, there’s a new player that stands head and shoulders above the rest.
Meet Engage AI, a proprietary tool developed by our parent company, Noodle. It’s not just another chatbot; it’s the chatbot to end all chatbots, offering unmatched benefits and impact.
Here’s why Engage AI is a game-changer.
How It Works — And Why It’s Different
Most chatbots feel robotic, offering canned, scripted responses that don’t always hit the mark. Engage AI is different. It delivers detailed, dynamic answers tailored specifically to your programs, staying true to your institution’s unique offerings. Powered by your own data, Engage AI keeps everything relevant, accurate, and always on-brand.
No worries about off-the-wall responses or rogue behavior—Engage AI is rigorously trained to follow your brand’s voice, tone, and guidelines. From program details to campus culture, it gives prospective students (parents, guidance counselors, and your other audiences!) information they can trust. It’s also secure—your data is encrypted, retained, and owned by you.
Plus, Engage AI integrates seamlessly with tools like:
- Calendly: It helps audiences schedule meetings with admissions counselors through UTM-tracked links.
- CRM: It can sync with your CRM to share chat histories, giving your team the context they need for meaningful conversations with prospects.
What Engage AI Can Do For Your Audiences
Imagine having a virtual assistant that’s available 24/7—never sleeping, always ready to engage prospective students. That’s what Engage AI brings to your institution’s website. It offers round-the-clock support, making sure no visitor is left without answers, whether it’s 2 p.m. or 2 a.m.
Let’s say a prospective student visits your site late at night, unsure if your program is the right fit. Engage AI can handle straightforward questions like “What’s the tuition cost?” but also provide thoughtful guidance on questions like “How does this program align with my career goals?” By offering personalized, insightful answers, Engage AI makes sure prospective students feel seen and supported, no matter when they’re browsing.
See It In Action
Suppose a prospective visits your website late at night, trying to find answers to factual questions, like “What’s the cost?” But also thoughtful questions, like “I can’t tell if this program is right for me.” Check it out:
What Engage AI Can Do for Your Marketing and Admissions Teams
AI isn’t just about automation—it’s about working smarter and getting better results. Here’s how Engage AI elevates your team’s efforts:
- Time-Saving Magic: Engage AI handles repetitive inquiries, freeing up your team to focus on high-impact tasks like building deeper relationships with qualified prospects.
- 24/7 Support: Since 60% of inquiries come in outside of business hours, Engage AI ensures your institution can engage with prospective students at any time, preventing valuable leads from slipping through the cracks.
- Data-Driven Insights: Engage AI doesn’t just answer questions—it captures valuable data. By analyzing student interactions, it offers insights into what prospects are asking, what they care about, and where your marketing may need to provide more information.
Enhancing the Human Touch, Not Replacing It
A common misconception about AI is that it removes the human element from marketing, but at CCA and Noodle, we know it’s quite the opposite. Engage AI enhances the human touch by taking care of routine tasks, allowing your team to focus on building deeper, more personalized connections with students.
By the time a student speaks to an advisor, Engage AI has already captured their interests, allowing your team to step in with meaningful, informed conversations. Engage AI does the heavy lifting so your staff can focus on what matters—creating those personal, human connections that drive enrollment decisions.