Client Spotlight: The University of Scranton
A private, Catholic institution in Northeast Pennsylvania, The University of Scranton was founded in 1888 and is celebrated for its strong Jesuit tradition, commitment to academic excellence, and consistent national rankings for everything from its incredible faculty to its food. Needless to say, we’re thrilled to be collaborating with Scranton on brand messaging, enrollment marketing, and more.
Our work began with an in-depth discovery—on campus and beyond—meeting Scranton’s passionate faculty, staff, and students, soaking in the vibrant energy of campus life, and exploring Scranton, the “Electric City,” with its dynamic mix of tradition and innovation.
From there, we got to work on brand messaging, creative concepts, and a cohesive brand style guide. Now, the CCA team is hard at work creating a comprehensive suite of enrollment materials that showcases Scranton’s values, academic strengths, and tight-knit community. So far, we’ve developed the viewbook, a guidance counselor mailer, a financial aid piece, a travel piece, and more—all with a fresh, authentic tone that resonates with prospective students. We’re also revamping key pages on Scranton’s website to align with their updated branding, ensuring consistency across every touchpoint.
What stands out most about this project is how deeply Scranton’s sense of community has shaped our creative process. There’s something truly special about how Scranton blends academic rigor with a down-to-earth, welcoming atmosphere. And when Scranton says “community,” they mean it. From “Pasta Lou” in the dining hall to Nubs, the friendly campus squirrel, it’s clear that literally everyone is seen, cared for, and embraced here.
We’re excited to continue this journey with Scranton, and we can’t wait to share more of the work we’ve been creating. For now, here’s a sneak peek at some of the pieces we’ve developed—stay tuned for more!
